According to a new report by TechCrunch, the biggest social network for professionals, LinkedIn has released its live streaming services, known as LinkedIn Live.
While LinkedIn may be late into the live streaming game, but it’s presence in this space is still a novelty given that it serves an audience that is mostly professionals looking for works. This move further strengthens the fact that most jobs are moving to remote, and a change in how we work is imminent.
The introduction of live videos on LinkedIn will open the platform up to influencers who thrive in an environment dominated by visual content. Instagram and now TikTok lead the pack in ths segment.
LinkedIn is hoping to capture this market segment, which is mostly dominated by millenials and the generation Z.
LinkedIn is a platform known for it’s suit-and-tie older generations who are only looking to connect with other professionals. If there are younger generations on LinkedIn, they are looking for jobs, not to have fun.
This means the growth on LinkedIn may be limited in some form. But with the introduction of LinkedIn Live, we may see more youngsters flock to the social media channel.