One of the lead manufacturers of Digital products in Nigeria, Itel mobile has unveiled its new brand slogan, Enjoy Better Life which seems to be gaining popularity nationwide at a grand virtual launch event in Lagos, Oyogist.com reports.
Also, the brand unveiled its latest S16 series, and the new itel TVs and smart accessories. The Enjoy Better Life logos shows ITEL consumer research conducted in 2019 across African markets, including Nigeria, where the company has established presence for about 13 years.
Commenting on the new brand direction and products, Marketing Manager (West Africa 1), itel Mobile, Oke Umurhohwo said:
“The Enjoy Better Life slogan expresses our commitment to listening to consumers and meeting their most pressing needs with value-driven offerings. Enjoy Better Life is an open invitation to everyone for an amazing user experience with the new category of products.“The S16 series, itel TV, TWS earbuds and smart bands come with customized features and they are affordable. With the products, our consumers are getting convenience, comfort and a better life filled with love and happiness.”
oyogist reports that the new itel TV – S321 and S431comes with a friendly i-cast feature, allowing users to enjoy a bigger viewing experience by projecting the smartphone screen (S16 Pro only) to itel TV without wi-fi router or cables.