John Boyega has stepped down as an ambassador for Jo Malone London (A company located in the middle east) for replacing the Star Wars actor with another, in an advert for the Chinese market.
The company, Jo Malone London, tendered an apology letter to John Boyega, stating that they weren’t okay with the process.
Former company owner, Malone said in a TV show;
“I am so horrified and disgusted about what has been done to John, how dare somebody treat him [like that], and he finds out he is replaced on social media?
“They never spoke to him. That for me is utterly despicable and is disgusting.”
Also, the script for the aftershave commercial, which was originally dedicated to John Boyega was replaced by another actor, Liu Haoran.
Media captioned the event, saying;
“Spot the difference: John Boyega advert and the Chinese version”
“The original version, entitled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up, but they were also removed for Chinese audiences”.
The firm on reaction to this, immediately issued an apology letter to Boyega, saying:
“We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign.”
Jo Malone London reiterated their apology on Thursday, clarifying that the founder has not been involved with her former company since 2006.
Former company owner, Malone didn’t take his funny as she frowned for being dragged into the situation on social media earlier this week.
Speaking to Lorraine on Friday, she added: “From a personal level, I feel heartbroken by this and I don’t know where to turn.”
“This has gone global and my name has been associated,” she went on. “It’s been done in my name but also people think it’s me.”
“If I’d have been standing in those shoes I promise you John this wouldn’t have happened.