American rapper and fashion design icon, Kaye West, who was recently declared a billionaire by Forbes, has partnered with retail fashion brand, Gap to bring new basic fashion line under his company Yeezy, OYOGist.com has gathered.
The billionaire rapper will bring new beauty and fashion designs under his Yeezy label to Gap, OYOGist.com has gathered.
Yeezy is synonymous with American high-end urban fashion style that often sells out in days or hours, only to sell for higher in street markets, to Gap shelves.
The new partnership would not include the Yeezy sneakers that launched Kanye into the fashion world and made him a billionaire.
“Kanye West, a multi-industry creative entrepreneur, is poised to disrupt retail by bringing his YEEZY brand to millions of customers around the world through a partnership announced today with the iconic and globally recognized Gap brand. The YEEZY Gap line is expected to appear in Gap stores and Gap.com in 2021.”A press release read on the deal.
Kanye once worked at Gap’s Chicago retail outlet when things were still low for him as a young man. Now, a billionaire with his own fashion brand and a powerful pull in the market, a partnership seems apt.
Calling it, “Kanye returns to Gap“, the press release said the new partnership brings Kanye and Gap’s relationship to full circle.
“This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teen growing up in Chicago. Since then, West has become a disruptive force across music, footwear, fashion, architecture and more. This new partnership will introduce both the Gap and YEEZY brands to new audiences,” the press release said.
Kanye’s Yeezy sneakers, a deal with Adidas, is worth a whopping 3 billion dollars, with Kanye owning 100% of its shares, while Adidas owns 90% of its revenue.
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This new deal will see Kanye directly compete with his wife, Kim Kardashian, in distributing his own line of beauty and fashion products under the new deal with Gap.
Kim and Kanye have always supported each other in business.
After the announcement that Kanye is bringing his Yeezy brand to Gap, the retail fashion’s stock (Gap) surged in the wake of the news.
Gap has struggled to maintain its leadership in the market as online retailers and e-commerce giants such as Amazon eat away at the market share of brick and mortar fashion brands.