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Omoborty Sheds Light on the Challenges of Support and Promotion Within Nollywood
Renowned Nollywood actress Omoborty has recently brought attention to a persistent challenge within the Nigerian film industry: the lack of mutual support and active promotion among colleagues. She criticized the tendency of some actors to disengage from marketing efforts once filming wraps, highlighting how this behavior undermines the collective growth and cohesion of Nollywood.
Bridging the Promotion Divide Among Film Professionals
In a forthright message shared on social media, Omoborty called out actors who participate in movie productions but neglect to contribute to promotional campaigns afterward. She described this attitude as counterproductive and selfish, stressing that every cast member should recognize their role in championing the project and honoring the investments made by producers and financiers.
Leading by Example: Omoborty’s Advocacy for Industry Solidarity
Demonstrating her commitment to fostering a supportive environment, Omoborty disclosed that she often promotes films she isn’t directly involved in, believing that such encouragement requires minimal effort but can significantly uplift peers. She lamented the reluctance of some colleagues to reciprocate this support, attributing it to envy and a lack of professionalism that ultimately hampers collaboration.
How Negative Attitudes Stall Nollywood’s Advancement
Omoborty pointed out that jealousy and toxic mindsets cause some industry players to view others’ success as competition rather than inspiration. This divisive outlook, she argues, creates barriers to teamwork and slows down the overall progress of Nollywood, which thrives on collective effort and shared achievements.
Building a Culture of Collective Growth in Nollywood
With Nollywood producing over 2,500 films annually and contributing billions of naira to Nigeria’s economy, experts emphasize the need for a culture that encourages mutual promotion and collaboration. When actors and producers actively support each other’s projects, it not only boosts visibility and box office returns but also enhances the global standing of the Nigerian film industry.
