Buying a new Mac or iPad just became significantly more expensive. In a rare mid-cycle move, Apple has officially raised prices across its Mac and iPad lineups by 15% to 25%.
The price adjustment follows a direct warning from CEO Tim Cook just a week ago regarding soaring component expenses.
Early on Thursday, June 25, 2026, Apple temporarily took down its online storefront—a classic prelude to a major announcement—before returning with visibly higher price tags across multiple flagship devices. While iPhone prices have remained steady for now, Apple has hinted that further price hikes across other product segments could be on the horizon.
The New Math: What Apple Products Cost Now
The price increases have hit both entry-level and premium devices, adding hundreds of dollars to standard retail prices:
MacBook Air (Base Model): Jumped by $200, moving from $1,099 to $1,299.
MacBook Pro (Base Model): Increased by $300, shifting from $1,699 to $1,999.
MacBook Neo (Entry-Level): Rose by $100 to settle at $699.
iPad Air: Increased by $150, bringing the new base price to $749.
iPad Pro: Rose by $200, pushing the starting price to $1,199.
