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Oscars to Transition to YouTube Streaming Starting 2029
The Academy of Motion Picture Arts and Sciences is embarking on a transformative journey for the Oscars, one of the most prestigious award ceremonies globally. Beginning in 2029, the Oscars will be exclusively streamed on YouTube, with the platform holding worldwide streaming rights through 2033. Until then, ABC will continue its long-standing tradition of broadcasting the event, culminating in the 100th anniversary of the Oscars in 2028-a landmark occasion for both the network and the film industry.
Expanding Global Reach Through Digital Innovation
Bill Kramer, CEO of the Academy, alongside president Lynette Howell Taylor, emphasized the international nature of the organization and the benefits this partnership brings. They highlighted that moving to YouTube will significantly broaden the accessibility of the Oscars, allowing film enthusiasts and Academy members worldwide to engage with the ceremony more easily than ever before. This strategic alliance aims to enhance the global footprint of the Oscars, aligning with the Academy’s mission to celebrate cinematic excellence on a universal scale.
Comprehensive Coverage and Enhanced Accessibility
YouTube’s streaming will encompass the entire Oscars experience, including live red carpet events, the Governors Awards, and the announcement of nominations. To cater to a diverse international audience, the platform will offer multiple audio language options and closed captioning, ensuring inclusivity for viewers with different needs. Neal Mohan, YouTube’s CEO, described the Oscars as a vital cultural institution and expressed enthusiasm about inspiring a fresh wave of filmmakers and movie fans while honoring the ceremony’s rich heritage.
Adapting to Changing Viewing Habits in the Digital Era
This shift marks a significant evolution in Hollywood’s approach to broadcasting. Since 1976, ABC has been the Oscars’ home on television, but recent years have seen a decline in traditional TV viewership. Meanwhile, younger demographics increasingly consume content via streaming platforms, mobile devices, and online channels. By embracing YouTube, the Academy is responding to these trends, ensuring the Oscars remain relevant and accessible to a broader, more diverse global audience.
Free Access and Interactive Opportunities for Fans Worldwide
For audiences, this transition means unrestricted, no-cost access to the full spectrum of Oscars programming-from the dazzling red carpet arrivals to exclusive behind-the-scenes footage and special Academy features. The move also paves the way for innovative engagement methods, such as interactive live streams, real-time audience reactions, and customized content designed to resonate with YouTube’s vast and varied user base. This evolution promises to enrich the viewer experience and foster deeper connections between the Oscars and its worldwide fan community.
