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Kickstarting the Festive Season: Nigerian Breweries Unveils “Legendary Christmas” 2025
On November 26, an exclusive gathering of media professionals, cultural commentators, influencers, and key industry figures convened at Nomaada Lagos, Victoria Island. Hosted by Nigerian Breweries Plc, this intimate press cocktail marked the grand launch of the company’s 2025 festive campaign, “Legendary Christmas.” Central to this initiative are the eagerly awaited regional Beer Villages, set to enliven select cities with vibrant cultural experiences.
Illuminating the Nation: A New Era of Christmas Street Lighting
Adding a luminous touch to the celebrations, Nigerian Breweries is introducing a large-scale Christmas street lighting project. This synchronized display will span six cities and seven landmark locations, illuminating over 13 kilometers of roads and iconic sites nationwide, creating a magical atmosphere for residents and visitors alike.
Highlights from the “Legendary Christmas” Festivities
For those who missed the launch, here are the seven standout features of this year’s festive lineup.
1. Maltina’s Family-Centric Festive Glow
Maltina is championing the spirit of togetherness and warmth this season, focusing on family-friendly celebrations in Lagos, Abuja, and Ibadan. The brand will host enchanting light-up ceremonies, immersive Christmas-themed installations, and charming festive villages. With ambassadors like Tomike Adeoye and Kiekie leading the festivities, attendees can expect a heartwarming atmosphere filled with laughter, twinkling lights, and the refreshing taste of Maltina-perfect for ushering in the holiday spirit.
2. Amstel Malta’s Festive Unity in the East and South-South
Celebrating the joy of reunion and community, Amstel Malta is set to brighten neighborhoods in Aba, Enugu, and Port Harcourt with spectacular light-up events. These gatherings will transform local spaces into vibrant hubs for families and friends, featuring dynamic performances, celebrity appearances, and countless opportunities to create lasting memories.
3. Heineken Elevates Nightlife with Davido and Flytime Fest
For those who thrive on premium nightlife experiences, Heineken returns as the official beer partner for the much-anticipated Flytime Fest (December 21-24) and powers Davido’s “5ive Alive” Tour in Abuja. Expect a fusion of cutting-edge green lighting, world-class production, and immersive storytelling that captures the essence of global party culture, delivering an unforgettable festive soundtrack to Abuja’s vibrant nightlife.
4. Desperados Brings the Ultimate Party Energy
For those seeking a bold, eclectic December, Desperados is the go-to brand. From its dynamic presence at Flytime Fest to electrifying nightlife takeovers in Lagos, Desperados caters to Gen Z party enthusiasts with a blend of rave culture, avant-garde fashion, and high-energy dance performances. The brand’s events promise to be a playground for creatives and thrill-seekers alike, capturing every moment of the nocturnal city buzz.
5. Life Beer Ignites Port Harcourt’s Street Vibes
Life Beer is set to energize Port Harcourt with a high-octane street concert headlined by Odumodublvck. This event will showcase a raw, authentic celebration of the city’s vibrant street culture, featuring dynamic guest performances, spirited hypemen, and dance circles that embody the unfiltered energy of the local scene. Port Harcourt’s bold and lively spirit will be on full display.
6. Goldberg’s Cultural Takeover in Ibadan with Zlatan Ibile
Rooted deeply in Nigerian heritage, Goldberg is hosting a major concert in Ibadan featuring the dynamic Zlatan Ibile. The event will highlight the city’s rich musical landscape with a lineup of popular street artists, vibrant choreography, and regional rhythms. This celebration promises to be a cultural feast, inviting locals to revel in the city’s unique sound and spirit.
7. Legend Extra Stout Rings in the New Year with a Lagos Countdown
Closing out 2025 in style, Legend Extra Stout will headline the Greater Lagos Countdown on December 31. This grand event will feature dazzling fireworks, live music, and communal toasts, uniting thousands in a jubilant farewell to the year and a warm welcome to 2026. It’s a fitting conclusion to a festive season steeped in energy, tradition, and community pride.
Wrapping Up the Festive Season with Nigerian Breweries
Nigerian Breweries has crafted a diverse and inclusive festive calendar that caters to every kind of December enthusiast-from intimate family gatherings to high-energy concerts. Whether you’re arriving from abroad, traveling between cities, or celebrating at home, this season promises a rich tapestry of cultural vibrancy, live entertainment, and unforgettable moments.
Ready to immerse yourself in the ultimate December experience? Explore the full Nigerian Breweries festive schedule here.
