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Quentin Griffiths, Asos Co-Founder, Dies in Suspicious Balcony Fall in Thailand
Quentin Griffiths, the London-born entrepreneur and co-founder of the online fashion powerhouse Asos, tragically died after falling from the 17th floor of his condominium in Pattaya, Thailand. The 58-year-old multi-millionaire’s body was discovered by emergency responders beneath his balcony, sparking an ongoing investigation into the circumstances surrounding his death.
Unexplained Fall and Ongoing Investigation
Authorities reported no visible signs of struggle or disturbance inside Griffiths’ apartment. However, officials have not dismissed the possibility of foul play, pending comprehensive forensic analysis. The full autopsy, which could take several months to complete, will ultimately determine the precise cause of death.
Background of Legal Disputes
This unfortunate event unfolds amid a contentious legal battle involving Griffiths and his Thai ex-wife. She has accused him of misappropriating £500,000 from a joint business venture. In a related development last year, Griffiths was detained and interrogated by police following allegations that he forged documents to sell land and shares without her consent. He denied these claims and was subsequently released, but the investigation remained active at the time of his passing.
A family insider told The Sun, “It’s a real mystery. Authorities have described the circumstances as suspicious, but the full truth is still unknown.”
Quentin Griffiths’ Role in Building Asos
Griffiths was instrumental in launching Asos in 2000 alongside Nick Robertson and Andrew Regan. He served as marketing director for four years before stepping down in 2005. Under their leadership, Asos expanded into a global retail giant valued at over £3 billion, with high-profile figures such as the Princess of Wales and Michelle Obama donning its exclusive designs.

Financial Ventures and Legal Challenges
Following his departure from Asos, Griffiths profited significantly from share sales, earning approximately £15 million in 2010 and receiving additional stock benefits in 2013. However, he later initiated legal action against his accountants at BDO, alleging they provided poor tax advice that resulted in a loss exceeding £4 million on sales exceeding £10 million in shares from Asos and Achica, another online retail company he co-founded.
Personal Life and Relocation to Thailand
Griffiths relocated to Thailand around 2007. After divorcing his first wife, he married a Thai woman, with whom he had two children. The couple separated several years ago. His life in Thailand was marked by both family complexities and business challenges.

Legacy and Impact
Quentin Griffiths’ contributions to the fashion e-commerce industry remain significant. Asos continues to thrive as a leading online retailer, adapting to evolving consumer trends and expanding its global reach. His entrepreneurial spirit and marketing acumen helped shape the digital fashion landscape, influencing how millions shop online today.