Home Breaking News5 African startups rethinking waste as raw material, job hunting, and cross-border payments

5 African startups rethinking waste as raw material, job hunting, and cross-border payments

by Ayodeji Onibalusi
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5 African startups rethinking waste as raw material, job hunting, and cross-border payments

BioSPACE GH: Transforming Plantain Waste into Sustainable Egg Packaging (AgriTech & CleanTech, Ghana)

Dominic Singban Ugai, the visionary behind BioSPACE GH, identified a pressing issue for Ghanaian poultry farmers: the high cost and scarcity of reliable egg packaging solutions. Recognizing that packaging is a bottleneck in poultry sustainability, BioSPACE GH developed an eco-conscious egg tray crafted from plantain fibers and sawdust, among other natural materials.

The production process involves collecting raw plantain waste, which undergoes chopping, boiling, pulping, molding, and drying to create durable, biodegradable trays. This local manufacturing approach allows BioSPACE GH to price a pack of 100 egg trays at just ₵70 (approximately $6.19), making it affordable for small-scale farmers.

To date, the startup has secured over 5,000 raw material suppliers and attracted 400 potential customers. It has also formalized partnerships with key institutions such as the Council for Scientific and Industrial Research (CSIR-IIR), Ghana’s Ministry of Food and Agriculture (MoFA), and the Plantain Farmers Association.

Why this matters: Globally, more than 100 million tonnes of banana and plantain stems are discarded annually, representing a massive untapped resource. BioSPACE GH estimates that this waste could yield over 800 million egg trays, offering a sustainable alternative to imported plastic trays, which Ghana currently sources from China. This innovation is timely, as Ghana’s livestock sector contributed over $300 million to the national GDP in 2024, with poultry farming leading growth. By addressing packaging inefficiencies, BioSPACE GH is enhancing the entire poultry value chain in Ghana.

ADJOAA’s platform connecting African designers to global markets

ADJOAA: Bridging African Fashion and Lifestyle Brands to the World (E-commerce, Pan-African)

ADJOAA, founded by Ghanaian entrepreneur Pinaman Owusu, emerged from his experience organizing the Africa Fashion Festival in New Zealand. He noticed that African designers faced significant hurdles in reaching international buyers due to logistical challenges, payment barriers, and high shipping costs.

ADJOAA offers a comprehensive e-commerce platform that simplifies global market access for African fashion and lifestyle brands. The platform integrates marketplace services, payment processing, logistics coordination, quality control, marketing, and customer support into a seamless experience.

Brands undergo a vetting process including KYC checks before joining. Once approved, ADJOAA creates dedicated brand pages, enabling customers to shop by designer, country, or product category. The platform emphasizes sustainable and ethical brands that utilize traditional textiles like Kente or Bogolan, deadstock fabrics, or artisanal craftsmanship.

Currently, ADJOAA collaborates with around 120 brands mainly from Nigeria, Ghana, and Côte d’Ivoire, as well as African diaspora brands based in the UK and US that manufacture on the continent. Orders are shipped worldwide through DHL, with most items made-to-order to minimize waste. ADJOAA operates on a commission basis, holding funds until successful delivery.

Why ADJOAA stands out: Unlike typical dropshipping models, ADJOAA partners with local agents in key markets to perform quality checks before global shipment, consolidating multiple designers’ products into single packages. This approach enhances customer satisfaction and reduces shipping fragmentation. Additionally, ADJOAA’s focus on cultural sustainability preserves traditional craftsmanship and supports artisans’ livelihoods. With plans to onboard 300 more brands and expand beyond West Africa, ADJOAA is building vital infrastructure to elevate African brands on the global stage.

Annita’s all-in-one platform for African MSMEs

Annita: Africa’s Integrated Super App Empowering MSMEs (Super App, Liberia)

Christopher Fallah’s Annita tackles the fragmentation of business tools and financial exclusion that hinder African micro, small, and medium enterprises (MSMEs). The platform consolidates e-commerce, fintech, logistics, AI, communication, marketing, social networking, advertising, lifestyle services, and vendor training into a unified digital ecosystem.

Annita’s Global Marketplace supports B2B, B2C, and B2G sales with features like product verification, inventory management, and order tracking. AnnitaPay, the integrated digital wallet, facilitates offline payments, mobile money, and cross-border transactions. Annita Logistics employs drones and electric bikes to ensure last-mile delivery in both urban and rural areas.

Additional modules include Annita AI for business automation and analytics, Annita Connect for entrepreneur networking, Annita Marketing Hub for ad campaigns, and Annita Lifestyle Services offering on-demand consumer products.

Revenue streams include commissions ranging from 5% to 15% on marketplace sales, subscription plans, fintech transaction fees, logistics charges, and advertising income. Since launching in August 2021, Annita has onboarded over 3,000 MSMEs and attracted 50,000 users.

Why Annita is a game-changer: By integrating multiple standalone services into a single platform tailored for African MSMEs, Annita competes with global giants like Jumia and Flutterwave. Its embedded fintech, AI-powered tools, and rural accessibility set it apart. Recently, Annita joined Afreximbank’s MANSA Platform, enhancing its cross-border trade capabilities.

Sourzer’s AI-driven recruitment matching

Sourzer: Revolutionizing Recruitment with AI-Powered Matching (HRTech & AI, Nigeria)

Sourzer, founded by Tobiloba Odejinmi and Joshua Nwosu, addresses inefficiencies in recruitment by deploying an AI-driven platform that instantly connects recruiters with ideal candidates. The founders identified delays caused by poor sourcing, overwhelming applicant pools, and time-consuming screening processes.

Recruiters upload job descriptions and receive ranked candidate matches within seconds, supported by AI chat assistants for briefing, shortlisting, outreach templates, and ATS integration. Candidates upload resumes or LinkedIn profiles to access tailored job matches, ATS-optimized resume rewrites, interview coaching, career planning, and real-time alerts.

Sourzer’s business model includes SaaS subscriptions for recruiters, ranging from free to $899/month with an optional 7% pay-per-hire fee. Candidates can access limited free features or subscribe for $79/month for full services. The startup also plans revenue from recruiting partners and job board integrations.

Since its August 2025 MVP launch, Sourzer has attracted 126 recruiters and 807 candidates on its waiting list, reporting a 60% reduction in shortlisting time and tripled interview rates for candidates.

Why Sourzer is noteworthy: Unlike platforms focusing solely on recruiters or candidates, Sourzer’s dual-sided AI assistant optimizes the hiring experience for both parties simultaneously. This holistic approach reduces recruitment friction and wasted effort. The startup is currently raising a $250,000 pre-seed round to enhance product development and expand its team.

AfricaCoach’s accessible career coaching for Francophone Africa

AfricaCoach: Making Professional Coaching Accessible and Affordable in Francophone West Africa (EdTech, Benin)

AfricaCoach, founded by Marius Chabi, addresses the scarcity of affordable, on-demand career coaching for early-career professionals in Francophone Africa. Many young professionals face career setbacks due to lack of guidance and limited access to coaching.

The platform connects French-speaking professionals with HR experts and specialized coaches for personalized 45-minute sessions. Users can book instantly without mandatory registration, select coaches based on experience, language, or country, and access services even on weekends. Sessions are conducted via Zoom or Google Meet, with payments processed through CinetPay and Stripe.

AfricaCoach charges a flat rate starting at $29 per session, backed by a satisfaction-or-money-back guarantee. Additional revenue comes from online event ticket sales and corporate coaching subscriptions. Since launching in October 2020, the startup has generated $15,000 in annual revenue and built a community of over 30,000 followers across West Africa.

Why AfricaCoach is impactful: Its unique combination of affordability, instant booking, and weekend availability sets it apart from competitors like Côte d’Ivoire’s Monrezo and Benin’s Entourage Africa, which offer more expensive, weekday-only services. AfricaCoach projects creating 129 direct jobs and 1,800 indirect jobs within three years, contributing to regional economic growth.

That concludes this edition. Our next update arrives on January 2nd. Know a startup that deserves the spotlight? Nominate them here.

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