Why Music Videos Matter More Than Ever

Music videos remain one of the strongest bridges between artists and their fans. In an era where musicians aren’t constantly in the public eye, visuals offer audiences a chance to see their favourite stars in their creative element. Beyond aesthetics, music videos help translate lyrics into stories, emotions, and moments viewers can truly connect with.

In Nigeria, YouTube continues to be the primary home for these visuals. Depending on how active the music calendar is, at least 20 Nigerian music videos can drop in a single year. In 2025, some of these releases didn’t just perform well — they dominated.

YouTube’s Top 10 Nigerian Music Videos of 2025

Based on official view counts provided by YouTube, here are the 10 most-viewed Nigerian music videos of 2025. Which one stayed on repeat for you?

Chella – My Darling (Official Visualiser)

One of the year’s biggest social media breakouts, My Darling introduced many listeners to Chella’s sound. Although not his debut release, the song became his defining hit of 2025, amassing an impressive 91 million views in just eight months.

Shallipopi – Laho (Official Video)

Laho first caught fire when Shallipopi teased a studio snippet online. The buzz quickly turned into a full-blown viral moment, prompting its official release. Nine months later, the video sits at 68 million views.

Davido ft. Omah Lay – With You (Official Video)

Widely regarded as one of Nigeria’s biggest songs of the year, With You from Davido’s 5ive album connected instantly with fans. The collaboration with Omah Lay has earned the official video 44 million views.

Gaise Baba & Lawrence Oyor – No Turning Back II

Gospel music rarely crosses into mainstream virality, but No Turning Back II broke that pattern in 2025. Thanks to its widespread use as a social sound, the video has accumulated 41 million views, proving faith-based music can still dominate digital spaces.

Davido ft. Omah Lay – With You (Visualizer)

The impact of With You didn’t stop with its official video. An independently released visualiser went on to pull in 29 million views, reinforcing the song’s status as one of the defining records of the year.

Rema – Baby (Is It A Crime) (Official Video)

Even without a full album release, Rema had a standout 2025. A snippet of Baby shared on X generated massive engagement, and the full video followed suit, reaching 27 million views on YouTube.

Shallipopi ft. Burna Boy – Laho II (Official Video)

When a song hits this hard, a sequel feels inevitable. The Burna Boy-assisted version of Laho delivered another visual moment, pulling in 18 million views and securing its place among 2025’s top videos.

Asake – Why Love (Official Video)

Asake’s signature slow-burning rhythm resonated with fans once again. Why Love quietly climbed the charts and now boasts 12 million views on YouTube.

Olamide, Seyi Vibez, Asake & Young Jonn ft. Daecolm – 99 (Official Video)

While some might classify 99 as a visualiser, Olamide’s creative approach set it apart. With heavyweight features and instant replay value, the video has crossed 10 million views.

Wizkid – Kese (Dance) (Official Video)

Originally released ahead of Wizkid’s fifth studio album Morayo, Kese received its official video in 2025. As the second visual from the album, it has reached 9.9 million views on YouTube.

Which Video Owned Your Screen in 2025?

From viral hits to carefully crafted visuals, these music videos shaped Nigeria’s YouTube landscape in 2025. Each one reflects how visuals continue to amplify sound, storytelling, and fan connection.

Which of these videos was your personal favourite?