Recognizing Addiction as a Complex Mental Health Challenge

Catherine, who serves as patron of The Forward Trust-a charity dedicated to breaking addiction cycles-highlighted the strides made in comprehending addiction’s complexities. However, she stressed that despite progress, misconceptions and prejudices persist, often isolating those affected.

Drawing parallels with mental health, the Princess underscored that addiction is not a matter of personal weakness or choice but a multifaceted mental health condition requiring empathy and support. “Even in 2025, many still face addiction through the lens of fear and shame,” she remarked, urging a cultural shift to foster openness and acceptance.

The Hidden Toll of Addiction on Communities and Families

Stigma, according to Catherine, drives addiction into secrecy, exacerbating its destructive impact on families and communities. She reminded the public that addiction touches many lives, often in unseen ways, and encouraged people to extend kindness and support to those affected.

“Recovery is challenging but achievable with appropriate treatment,” she said. “It begins with a simple conversation, a willingness to listen, and genuine care.”

Building on a Legacy of Advocacy and Support

Since launching the inaugural Addiction Awareness Week in 2021 through The Forward Trust’s Taking Action on Addiction campaign, the Princess has remained a vocal advocate for those battling addiction. Her ongoing efforts aim to bring these issues out of the shadows and into public discourse.

In 2022, she reiterated her commitment by encouraging individuals struggling with addiction to seek help without shame, promoting a more compassionate societal response.

Voices of Experience: Tony Adams and the Power of Dialogue

Supporting the campaign, former England and Arsenal captain Tony Adams, who overcame an 11-year addiction, shared his story in a new video series. He credits a pivotal conversation with his mother-in-law as the turning point in his recovery journey.

Now chairing The Forward Trust’s board of trustees, Adams urges those facing addiction or mental health challenges to reach out for assistance. “Admitting ‘I can’t do this’ was the most important step I took,” he reflected.

Comprehensive Support Services and Prison Outreach

The Forward Trust offers a range of services, including employment support and specialized programs addressing addiction within the prison system. Prior to becoming patron, the Princess visited the charity’s substance misuse services at HMP Send, a women’s prison in Surrey, highlighting the importance of rehabilitation efforts behind bars.

The charity has also called attention to the often-overlooked issue of gambling addiction within prisons, advocating for increased awareness and resources to tackle this hidden problem.