Rosemary Egabor-Afolahan Honoured as One of the Top 50 Most Influential Women in Marketing and Communications

In a year distinguished by outstanding accomplishments of women across various sectors, Rosemary Egabor Afolahan emerges as a beacon of visionary leadership, creativity, and unwavering commitment. Her recent accolade at the 2025 Women in Marketing and Communications Awards (WIMCA) not only honors her personal achievements but also highlights her persistent drive to excel in the marketing and communications arena.

From Passion to Pioneering: Rosemary’s Two-Decade Journey

Rosemary’s career in marketing and communications spans over 20 years, rooted in a deep passion for storytelling and a dedication to crafting impactful narratives. Throughout her extensive career, she has built a reputable brand by expertly aligning corporate messages with audience needs. Her expertise covers a broad spectrum of industries, including finance, oil and gas, and broadcast media, consistently aiming to create meaningful connections through strategic communication.

Innovative Campaigns That Resonate and Inspire

Her forward-thinking marketing strategies have led to numerous successful campaigns that not only enhanced brand reputation but also increased engagement and supported community growth. Rosemary is celebrated for her talent in developing messages that transcend cultural boundaries and motivate audiences to take action.

Championing Women and Leadership in Marketing

Beyond her professional accomplishments, Rosemary is a dedicated mentor and advocate for women’s empowerment within the marketing sector. She actively supports gender equality and professional growth, opening pathways for emerging female marketers and communicators. Her resilience, integrity, and leadership earned her the prestigious recognition at WIMCA 2025.

Understanding WIMCA: Celebrating Nigeria’s Marketing Trailblazers

The Women in Marketing and Communications Awards (WIMCA) is an esteemed annual event that honors Nigerian women who have made significant strides in marketing and communications. The “50 Most Influential Women” category represents the pinnacle of this celebration, showcasing Africa’s leading female marketing professionals.

Versatility and Expertise Across Diverse Industries

Rosemary’s ability to excel in varied sectors underscores her profound industry knowledge and adaptability. With two decades of experience, she has developed targeted communication strategies that effectively engage complex audiences, enhancing corporate reputations and stakeholder relations. Her proficiency in navigating the intricacies of regulated industries like banking, oil and gas, and media makes her a highly sought-after expert for brands aiming to communicate with clarity and impact.

Impactful Initiatives in Oil & Gas and Broadcast Media

During her tenure in the oil and gas sector, Rosemary led a pivotal safety awareness campaign for a multinational corporation. By integrating creative content, educational materials, and community outreach, the initiative successfully reduced workplace accidents and bolstered the company’s corporate social responsibility image.

At News Central TV, Rosemary’s strategic leadership has been transformative. She orchestrated a comprehensive rebranding effort as the channel expanded its digital footprint, resulting in a remarkable 60% surge in viewership within a year and a half. Her insights into audience preferences and media trends facilitated the launch of innovative programming tailored to younger, digitally savvy viewers, while preserving the channel’s trusted reputation. Furthermore, she forged strategic alliances with regional organizations, enriching content diversity and fostering community engagement, solidifying News Central TV’s status as a leading voice in Nigerian media.

Leadership Style: Fostering Growth and Excellence

Rosemary’s leadership is characterized by a collaborative and empathetic approach that nurtures creativity and accountability within her teams. She balances discipline with support, empowering colleagues to develop professionally while aligning with organizational objectives. At News Central TV, her influence has streamlined communication processes and elevated content standards, ensuring every broadcast exemplifies excellence.

Words of Inspiration from Rosemary Egabor Afolahan

“This honor is a testament to the power of perseverance and passion. I am deeply thankful to everyone who has supported me along this journey. I hope this recognition motivates us all to continue pushing boundaries and exploring new horizons.”

“Marketing transcends mere selling; it’s about sharing meaningful stories and forging genuine connections. I aspire for my work to inspire future generations of women to pursue their ambitions boldly and lead with intention.”

Looking Ahead: Commitment to Diversity and Social Impact

Rosemary’s award acknowledges not only her expertise but also her empathetic leadership and visionary outlook. Industry leaders at the ceremony hailed her as a trailblazer who consistently redefines the possibilities for women in a competitive field. Moving forward, she is dedicated to championing initiatives that foster diversity, creativity, and positive societal change within marketing and communications.

Balancing Career and Family: A Foundation for Success

Rooted in strong family values, Rosemary credits her loved ones for inspiring her professional drive and ethical approach. This personal foundation enables her to navigate the challenges of a demanding career while staying true to her principles. Her ability to harmonize family commitments with career ambitions serves as a powerful example for women striving to excel in competitive industries.

Driving Media Excellence at News Central TV

As a pivotal figure in News Central TV’s growth, Rosemary has masterminded innovative campaigns that boost audience engagement and forged strategic partnerships that expand the channel’s reach. Her vision has helped position News Central TV as a trusted platform for credible news, diverse programming, and community dialogue, reflecting her belief in media as a catalyst for positive social transformation.

A Lasting Legacy of Leadership and Inspiration

Rosemary Egabor Afolahan embodies professionalism, foresight, and dedication. Her multifaceted expertise, combined with her leadership, family values, and passion for media advancement, solidifies her status as a formidable force in Nigeria’s marketing and communications landscape. Her ongoing contributions continue to inspire peers and emerging professionals alike, marking her as a true innovator and leader.

Her journey exemplifies the power of perseverance and authentic leadership. As she graciously accepts her award, Rosemary continues to motivate both women and men to pursue their goals with determination and purpose.

For Rosemary, this recognition is merely the beginning; she is poised to inspire countless others and shape the future of marketing and communications across Nigeria and beyond.