Table of Contents
Table of Contents
- How Konga103.7 FM is Revolutionizing Nigerian Radio at Africast 2025
- Exploring the Theme: Strengthening Africa’s Media Future Amid Digital Growth
- Konga FM’s Immersive Presence: Bridging Commerce and Culture
- Industry Voices on Konga FM’s Innovative Approach
- Leadership Insight: Fostering a Creative-Commerce Ecosystem
- Africast 2025: Celebrating Africa’s Media Evolution
- Cultural Conversations and Heritage Preservation
- Shaping the Future of African Broadcasting
How Konga103.7 FM is Revolutionizing Nigerian Radio at Africast 2025
Konga103.7 FM made a significant impact at Africast 2025, showcasing the dynamic transformation of radio as a vital platform for commerce, innovation, and youth engagement within Nigeria’s evolving broadcast sector.
Exploring the Theme: Strengthening Africa’s Media Future Amid Digital Growth
The conference, themed “Navigating the Digital Surge: Building a Resilient African Media Ecosystem for the Future,” convened leading media professionals, creative talents, and investors from across Africa. The focus was on embracing technological advancements and fostering adaptability to ensure the continent’s media landscape thrives in the digital age.
Konga FM’s Immersive Presence: Bridging Commerce and Culture
At the heart of the event, Konga FM hosted an engaging booth featuring live broadcasts, exclusive branded giveaways, and interactive networking sessions. This space attracted a diverse crowd of broadcasters, advertisers, entrepreneurs, and media aficionados eager to explore how radio can better support emerging business ecosystems.
The station’s unique blend of “commerce and hit music” resonated strongly, sparking conversations about radio’s evolving role in promoting entrepreneurship and creative industries.
Industry Voices on Konga FM’s Innovative Approach
“Konga FM transcends traditional music programming by forging meaningful connections between businesses and their audiences,” remarked Patricia Adigwe, a seasoned marketing consultant. “Their fusion of commerce with entertainment exemplifies the future of radio.”
Benjamin Achi, a content strategist, added, “Their storytelling techniques shine a spotlight on small enterprises, giving them a platform to grow and thrive.”
Bose Oduyemi, a broadcast producer from Ibadan, noted, “Konga FM’s vibrant energy and deep understanding of Gen Z listeners set them apart, all while maintaining a high level of professionalism.”
Leadership Insight: Fostering a Creative-Commerce Ecosystem
Reflecting on the station’s role at Africast, Ifeoma Ajumobi, Head of Konga FM & Konga TV, emphasized the brand’s commitment to intertwining creativity with business growth.
“Our mission is to cultivate an environment where Nigerian creativity fuels commerce and sparks innovation,” Ajumobi explained. “Broadcasting is our tool to educate, motivate, and drive positive societal change.”
Africast 2025: Celebrating Africa’s Media Evolution
Frances Ben Agande, Director of the Africast Organizing Committee, praised all exhibitors for their contributions to advancing Africa’s media capabilities and readiness to lead in the digital transformation era.
Cultural Conversations and Heritage Preservation
The conference also featured influential cultural figures such as Isaac and Nneka Moses of Goge Africa, who discussed nurturing culturally conscious youth. Renowned photographer TY Bello urged African storytellers to preserve authenticity in their narratives, while music executive ID Cabasa led a session on safeguarding Nigeria’s rich musical legacy.
Shaping the Future of African Broadcasting
As Africast 2025 continues to highlight the intersection of technology, creativity, and media, Konga103.7 FM stands out as a key player in redefining how traditional radio can thrive and contribute meaningfully within the digital economy.
