From left to right: Samuel Odesanmi, Regional Marketing Manager at William Grant & Sons; Precious Omoregie, Spokesperson for T.T. Dalk; and Ifeanyi Nwune, Creative Director of I.N Official and Glenfiddich collaborator, captured during the Lagos press conference where Glenfiddich officially revealed its partnership with the Aston Martin Formula 1 Team and launched the Limited Edition Glenfiddich 16-Year-Old Whisky in Nigeria.
Lagos, Nigeria – October 3, 2025 – Glenfiddich proudly unveiled its global collaboration with the Aston Martin Formula One™ Team at an exclusive event in Lagos. The celebration took place at Atrium by Sora, where the brand introduced the Glenfiddich 16-Year-Old Single Malt to Nigerian whisky aficionados. Complementing the launch was the premiere of a limited-edition fashion capsule, a creative fusion by I.N. Official and TT Dalk, blending contemporary Nigerian design with motorsport inspiration.
The gathering attracted a vibrant mix of media personalities, influencers, lifestyle connoisseurs, and luxury aficionados, all eager to witness the convergence of traditional whisky craftsmanship and the high-octane world of Formula One™ racing. This partnership celebrates two realms united by a commitment to innovation, precision, and excellence. Attendees were immersed in an environment where the rich heritage of single malt Scotch whisky met the thrilling energy of Formula One™, symbolizing a collaboration grounded in legacy and propelled by ambition.
The alliance between Glenfiddich and the Aston Martin Formula One™ Team represents a fusion of two iconic legacies defined by craftsmanship, innovation, and meticulous attention to detail. Since its founding in 1887, Glenfiddich has been a trailblazer in the single malt whisky category, renowned for its pioneering maturation techniques and distinctive flavors. Aston Martin, established in 1913, epitomizes British luxury and performance, with its Formula One™ team showcasing cutting-edge engineering and competitive excellence. Together, they embody the mantra: Timeless Apart. Iconic Together. This partnership is dedicated to crafting unparalleled experiences that seamlessly blend whisky culture, motorsport, and lifestyle.
“At Glenfiddich, we believe that true advancement comes from harmonizing tradition with innovation,” stated Claudia Falcone, Global Brand Director of Glenfiddich. “Our collaboration with the Aston Martin Formula One™ Team exemplifies this philosophy, bringing together two masters of their craft. Launching the Glenfiddich 16-Year-Old in Nigeria-a nation bursting with creativity and cultural dynamism-reflects our commitment to engaging with one of the world’s most vibrant luxury markets.”
A highlight of the Lagos event was the Nigerian introduction of the Glenfiddich 16-Year-Old, a limited-edition whisky bottled at 43% ABV. This exclusive expression celebrates the partnership with Aston Martin and is matured through a unique process involving new American oak, second-fill bourbon barrels, and American oak wine casks, resulting in a whisky with remarkable depth and complexity. Nigeria was strategically selected as the launch market due to its burgeoning demand for premium luxury experiences and its influential role in shaping Africa’s cultural and economic landscape.
The press event also served as a platform to announce forthcoming initiatives, including immersive watch parties, exclusive luxury viewing events, and a responsible drinking campaign titled “The Spirit of Control.” These activations underscore Nigeria’s pivotal position as a trendsetter in taste, culture, and consumer innovation across the continent.
Adding a culturally resonant dimension to the launch, Glenfiddich revealed a limited-edition fashion capsule co-created with Nigerian designers I.N Official and TT Dalk. Drawing inspiration from Aston Martin’s motorsport legacy and Glenfiddich’s refined elegance, the collection marries precision tailoring with bold, contemporary Nigerian artistry.
Commenting on the collaboration during the Lagos press conference, Samuel Odesanmi, Regional Marketing Manager at William Grant & Sons, remarked:
“Aston Martin has long been synonymous with precision engineering, performance, and timeless design. Glenfiddich shares these core values, making this partnership a natural union of excellence. Celebrating this alliance in Nigeria highlights the country’s vibrant energy and ambition, qualities that are shaping the future of luxury on the continent.”
The Lagos press conference marked the commencement of a series of activations across Nigeria designed to bring the Glenfiddich × Aston Martin Formula One™ partnership to life. From immersive watch parties to dynamic digital campaigns, these experiences will invite audiences to engage deeply with both brands, celebrating the artistry, performance, and relentless pursuit of perfection that define them. This collaboration is poised to become a landmark moment in Nigeria’s evolving luxury scene.
For further details on the Glenfiddich 16-Year-Old and upcoming events, visit www.glenfiddich.com or follow @GlenfiddichNG on social media platforms.
