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On Sunday, October 19, 2025, the Civic Centre in Victoria Island was alive with vibrant hues, pulsating beats, and a wave of nostalgia as Nigerian Highlife icon Jesse King, popularly known as Bùgá, headlined the much-awaited “Rebirth Concert.” This landmark event commemorated over 20 years of his influential musical journey and cultural contributions.
A Celebration of Heritage: “Back to Highlife – The Rhythm of Our Culture”
Under the evocative theme “Back to Highlife – The Rhythm of Our Culture,” the concert drew a distinguished crowd from Nigeria’s entertainment and corporate spheres. Esteemed figures such as filmmaker Kunle Afolayan, media entrepreneur D1 Adeneye, veteran musician Seyi Shodimu, renowned broadcaster Kenny Saint Brown, and entertainment executive Wale Oluwaleimu joined hundreds of fans and industry peers to pay tribute to Jesse King’s enduring legacy.
Corporate Champions of Nigerian Music
The event’s success was bolstered by the support of key sponsors including the Lagos Commodities and Futures Exchange (LCFE), Eko Rice, Optimus Bank, and Providus Bank. Their involvement underscored the vital role of corporate partnerships in safeguarding and promoting Nigeria’s rich musical traditions.
Immersive Cultural Ambiance at the Civic Centre
Guests entering the prestigious Civic Centre were immediately enveloped in an atmosphere steeped in cultural pride. The venue was meticulously decorated with traditional Nigerian motifs and sophisticated design elements, setting the perfect stage for an evening dedicated to the celebration of Highlife’s timeless spirit.
Dynamic Performances Ignite the Night
The concert kicked off with electrifying sets from a diverse roster of artists, including Veentage Band, Sammy, Peter De Rock, Most Precious, Ibitayo Jeje, Yemmy TPX, and Judeworldstar. Each performer masterfully fused traditional Highlife rhythms with modern musical influences, setting an energetic tone that captivated the audience.
Jesse King’s Timeless Journey Through Highlife
When Jesse King finally graced the stage, the crowd responded with thunderous applause. Clad in his iconic Yoruba-inspired attire, Bùgá delivered a deeply moving performance that traversed the golden era of Highlife classics while unveiling fresh compositions that highlight his artistic growth and innovation.
“This concert is designed to connect the legacy of the old Bùgá with the vibrancy of the new. It’s about merging profound storytelling and lyrical mastery with today’s soundscape. Our mission is to keep Nigerian culture alive and thriving through music,” Jesse King explained.
Excellence in Event Production by LA Luxxe Events
The flawless execution of the concert was credited to Lawunmi Osode, founder of LA Luxxe Events. Renowned for orchestrating high-end experiences, Osode’s team ensured every detail-from gourmet dining to sophisticated lighting and pristine sound quality-was impeccably delivered, elevating the event to a luxurious cultural celebration.
“Our vision was to craft more than just a concert; we aimed to create an opulent cultural journey. The Rebirth Concert beautifully marries Nigerian tradition with contemporary elegance,” Osode remarked.
Reviving Nigerian Highlife: A Cultural Renaissance
Beyond the spectacle and glamour, the evening stood as a powerful testament to Jesse King’s steadfast commitment to championing Nigerian Highlife. This genre remains a foundational influence on today’s Afrobeat, Afropop, and global music scenes, resonating with audiences across generations.
As the night drew to a close, the prevailing sentiment was clear: the Rebirth Concert was not just a musical event but a revival of cultural identity, a homage to legacy, and a celebration of Highlife’s enduring ability to unite people through rhythm and story.
Stay Connected with Jesse King
For those who missed the live event, exclusive highlights, behind-the-scenes footage, and updates are accessible on Jesse King’s official social media platforms: @officialbuga and @laluxxe_events.
Ultimately, Jesse King’s “Rebirth Concert” was more than a performance-it was a historic moment set to the timeless beat of Highlife.
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