An indepth analysis performed by a Twitter user identified as @Onyenkuzi highlighted the major reasons why Popular microblogging platform, Twitter choosed Ghana as its African Headquarters, Oyogist.com reports.
According to the analysis by the influencer,@onyenkuzi, before Twitter CEO, Jack Dorsey made the choice of making Ghana it’s African HQ, the company reportedly performed an indepth PESTEL analysis.
He further went ahead to highlight three major ideas why twitter might have favoured Ghana over Nigeria, focusing on the Socio-Cultural, Political, Economic and Legal factors.
@Onyenkuzi tweeted;
Before deciding to enter a new market, serious firms do a PESTEL analysis. Twitter must have done that too.”How politically stable is Nigeria compared to Ghana?Economic: Would you want to invest in Nigeria, with its crazy monetary policies, high inflation etc.
Environmental: Not relevant here.
