In October, 2019, a graphic/brand designer, Osuolale Farouq took social media by storm after he completely designed a new logo for Innoson group, and it got the attention of the Chairman of Innoson motors as his design was a masterpiece creation.
Fast forward to this year, @TheonlyFarouq, has revealed that the CEO has stated reasons why his logo cannot be used and why the logo may not fit into the company’s vision and mission presently, but that it could be a thing for the future.
Though he was handsomely compensated by the company, but his design wouldn’t go further.
Here’s what he wrote on twitter; “Update: Meeting with the Chairman”
“On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.”
“The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.”
“A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.”
“I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.”
“With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.”
“I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.”